The purpose of this rebrand, was to update the current brand design and provide uniformity throughout Walmart's Great Value brand. My goal was to create a recognizable wordmark logo similar to the Walmart brand for use in the grocery department as a pictorial mark with a departmental color coded label system.
I made subtle changes to the existing brand by updating the typography and transforming the Walmart Spark into a plus symbol. This symbol signifies the brand's higher standard of providing a quality product along with affordability as compared to competitor brands. I updated the oval shape on the label to include more colors and contrast with slight color variations to represent product type and/or department.
Great Value+ Social Media Ad
New Logo and Label Design
Department Label Designs
PROCESS
