The Tiki Bar is an open-air bar located in Punta Gorda, Florida along the Charlotte Harbor. Locals and tourists enjoy their relaxed atmosphere and beautiful sunset views. My goal was to reflect this in my rebrand and matchbox design. Using elements from their old logo, I simplified the horizon, sunset and palm trees into a more polished composition. I condensed the name of the bar to TT's creating the letter "T" with a subtle tribal quality, then incorporated it into a decorative pattern on the back of the matchbox. Colors of red-orange, yellow and blue-green from their previous logo were utilized in a muted color palette to complete the design.
The Tiki Bar Old Logo